Partners
We are delighted to work with such fantastic partners and sponsors throughout the year to put on this truly unique race in the very heart of the cities we love across the world.
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Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Beijing 北京 2021
Headline Sponsor

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 327,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively.
Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 19,000 people in 192 locations around the world.
Strategic Partner

Bloomberg Businessweek/China (BBWC) is a business publication with an international copyright authorized by GAPP. BBWC is jointly published and operated by Bloomberg L.P., China Commerce and Trade Press, and Modern Media Group. The magazine is produced by an experienced editorial team based in China, along with award-winning media professionals at Bloomberg Media.
Bloomberg's creativity and brand influence sharpens BBWC and makes it the most comprehensive business authority for business leaders of the new economy. Operated within China, BBWC is in tune with the social and economic trends of the country while providing readers with competitive global insights for smarter, faster and more informed business decisions. As a strong brand it also aims to be a thought leader in Chinese business and prepare readers for the future business landscape via its original ideas and bold design.
Asset Management Partner

Founded in 2001, E Fund Management Co., Ltd. (“E Fund”) is a leading integrated asset manager in China. Market-oriented and professional, E Fund offers both mutual fund and customized asset management services to help its onshore and offshore clients fulfill their investment objectives, assisting them to achieve stable and profitable returns. As of June 30, 2019, E Fund manages RMB 1.3 trillion. It is ranked No.1 for assets under management (excluding money market funds and short term funds) and is the only asset manager in China that has been consecutively ranked among top 5 for over 14 years since 2005. It has cumulatively distributed over RMB 120 billion dividends to investors.
E Fund has been well-recognized by China’s asset management industry through its standardized operation and steady performance, demonstrating a reputable brand image of being stable, well-managed, standardized, professional and outperforming.
Venue Partner

Shougang Sports Center is located in the north of Shougang Park, at the foot of Shijing Mountain, covering an area of 4.9 hectares, and the building scale is 64,900 m2.
The design retains the original building on the basis of inheriting the industrial heritage, and respects the original site terrain, retaining the original vegetation and trees to the greatest extent. Through the repair, transformation, addition and other darning methods, the construction of curling, ice hockey, figure skating, short track speed skating and supporting facilities on the basis of the original clean coal workshop are all standard ice surfaces of 30m×60m. The southern side of the clean coal echoes the snowboarding platform on the southwestern shore of the Qunming Lake for the 2022 Winter Olympics.
Insurance Supplier

星贝保险经纪公司目前用户范围覆盖全国数百个一二三四线城市。星贝保险产品品类丰富,精选人寿险、健康险、意外险等多种性价比极高的保险产品,范围覆盖至成人、老人全年龄段。星贝还提供独家的“2v1定制”服务,为用户打造“专属定制,科学配比,性价比高”的家庭或个人保险配比方案;并有“健康守护计划”提供全科医生视频问诊服务,为中国家庭的健康管理提供了新模式。
Apparel Partner

INTERSPORT was founded in 1968 in Bern, Switzerland. In half a century, INTERSPORT has developed from a business founded by 10 national buying organizations to the world’s leading sporting goods retailer. Today INTERSPORT has more than 5,600 stores in 44 countries around the world. In 2017, the total retail sales of INTERSPORT group reached 11.5 billion Euro (nearly 90 billion RMB).
INTERSPORT entered the China market in 2013. Now there’re 27 stores in 16 cities including Beijing, Tianjin and Xiamen, etc.
INTERSPORT’s mission is to inspire, service and connect its target consumers: those everyday athletes who are challenging themselves, staying healthy and having fun in the world of sports.. INTERSPORT offers consumers products and services with multiple categories and sports brands, offers the Chinese consumers the one-stop shopping experience to satisfy their needs and love for sports. At present, the core categories in INTERSPORT global market are Running, Training, Football, Winter sport and Outdoor. We focus on additional specialty sports like Tennis, Badminton, Swimming and others based on the local needs.
Wine Supplier

Shenzhen Qianhai Winefan Technology Development Co.,Ltd. focuses on selecting fine wines from all over the world for consumers. The vision is to become China's most trusted boutique wine operator.
The company started at the Innovation and Entrepreneurship Center of the Shenzhen Research Institute of the Hong Kong University of Science and Technology. It is one of the few companies in the wine industry to apply innovations in the field of Internet, AI and new retail to traditional wine marketing. At present, a number of solutions have been accumulated to significantly improve the efficiency of the industry and the efficiency of product operation, such as the application of artificial intelligence in the wine industry, the promotion of retail stores, and the application of big data operations in the selection process. At present, the company has a database of 500 boutiques and 3,000 wine merchants in the world, and has joined the country's leading new retail representative enterprises, such as Hema fresh, Jingdong Home, Tianhong Mall, 1919, Yihe Shopping, and a large number of small and medium-sized e-commerce platforms and communities. E-commerce platforms have a good relationship of cooperation.
On the one hand, through deep integration of the supply chain, the company has deep cooperation with many well-known overseas wineries and boutique wineries, such as Italy's largest wine cooperative, Italy's Cavero Winery, and Italian Botter Winery, Portugal's Russo The wine industry, Australia's five-star winery Dickinson, France's several intermediate-level villages, etc.; on the other hand, the company is deeply rooted in new retail channels, specializing in wine research in new retail, community marketing and other fields.
Fitness Partner

Keep, a Sports Tech brand born in China, is dedicated to building a sports-life platform, via providing customized exercise session and instruction, rich sports content across multiple categories, emerging and trendy experience, vivid show- case sharing from authentic role models, inspiring community as well as information and tools regarding training, diet, nutrition, wear, gear and equipment etc. In this way, Keep connects and integrates with multiple sports scenarios and life aspects to enable people enjoy healthy lifestyle and the essential joy from sports per se. Nevertheless,「Freedom as Autonomy」as the brand’s spirit has been well recognized by millions of Keep users. Also, this powerful POV continuously inspires all the sports fan to stay self-discipline, refresh daily experience and explore the territory and possibilities of personal life through doing sports.
Hotel & Catering Partner

Located in the heart of bustling Zhongguancun, Crowne Plaza Beijing Zhongguancun features 298 spacious rooms with high-speed internet IHG Connect, 4 dining options and indoor pool and fitness centre.Drive from our Zhongguancun location to Beijing airport in 45 minutes, and get to downtown and the China National Convention Center in 20 minutes. Subway lines 4 and 10 are a 5-minute walk away. The hotel is also close to Peking University, Tsinghua University, Yuanmingyuan Imperial Garden and Beijing National Stadium. Nearby companies include IBM, Microsoft , Oracle and New Oriental. Rouge Chinese Restaurant serves fine Cantonese, Anhui and Sichuan cuisines, together with a wide range of dim sum retreats. Valley Cafe offers both buffet selections and a-la-carte options. Mix Italian Grill-Teppan prepares meals with open-air Teppanyaki hotplate style cooking. To unwind, guests can visit the Lobby Lounge.
Water Supplier

Nestle Water is the leading bottled water company worldwide with a portfolio of 50+brands which present in 30+countries. The brand portfolio includes famous international & local brands like PERRIER, VITTEL, CONTREX, SAN PELLEGRINO, ACQUA PANNA, NESTLE AQUAREL, POLAND SPRING, NESTLE PURE LIFE etc..
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com
Shanghai 上海 2021
Headline Sponsor

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 327,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively.
Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 19,000 people in 192 locations around the world.
Strategic Partner

Bloomberg Businessweek/China (BBWC) is a business publication with an international copyright authorized by GAPP. BBWC is jointly published and operated by Bloomberg L.P., China Commerce and Trade Press, and Modern Media Group. The magazine is produced by an experienced editorial team based in China, along with award-winning media professionals at Bloomberg Media.
Bloomberg's creativity and brand influence sharpens BBWC and makes it the most comprehensive business authority for business leaders of the new economy. Operated within China, BBWC is in tune with the social and economic trends of the country while providing readers with competitive global insights for smarter, faster and more informed business decisions. As a strong brand it also aims to be a thought leader in Chinese business and prepare readers for the future business landscape via its original ideas and bold design.
Asset Management Partner

Founded in 2001, E Fund Management Co., Ltd. (“E Fund”) is a leading integrated asset manager in China. Market-oriented and professional, E Fund offers both mutual fund and customized asset management services to help its onshore and offshore clients fulfill their investment objectives, assisting them to achieve stable and profitable returns. As of June 30, 2019, E Fund manages RMB 1.3 trillion. It is ranked No.1 for assets under management (excluding money market funds and short term funds) and is the only asset manager in China that has been consecutively ranked among top 5 for over 14 years since 2005. It has cumulatively distributed over RMB 120 billion dividends to investors.
E Fund has been well-recognized by China’s asset management industry through its standardized operation and steady performance, demonstrating a reputable brand image of being stable, well-managed, standardized, professional and outperforming.
Hotel & Catering Partner

The InterContinental Shanghai Expo, located adjacent to the Huangpu River and Nanpu Bridge, offers 384 contemporary guest rooms, suites and villas featuring impressive river view. The hotel is complemented by a spacious garden covering an area of 1,200 square meters, which creates a soothing and peaceful environment. The hotel also takes up the entire 4th floor for a healthy living space, including Balance Fitness, Spa InterContinental, a 25-meter swimming pool, a large whirlpool and an outdoor deck overlooking the Huangpu River. To speak of the villas, remodeled in a distillery of 1930’s, they are ideal for residence, meetings and events, where you can also explore The Liquor Factory, a British style bar with outdoor seating.
Apparel Partner

INTERSPORT was founded in 1968 in Bern, Switzerland. In half a century, INTERSPORT has developed from a business founded by 10 national buying organizations to the world’s leading sporting goods retailer. Today INTERSPORT has more than 5,600 stores in 44 countries around the world. In 2017, the total retail sales of INTERSPORT group reached 11.5 billion Euro (nearly 90 billion RMB).
INTERSPORT entered the China market in 2013. Now there’re 27 stores in 16 cities including Beijing, Tianjin and Xiamen, etc.
INTERSPORT’s mission is to inspire, service and connect its target consumers: those everyday athletes who are challenging themselves, staying healthy and having fun in the world of sports.. INTERSPORT offers consumers products and services with multiple categories and sports brands, offers the Chinese consumers the one-stop shopping experience to satisfy their needs and love for sports. At present, the core categories in INTERSPORT global market are Running, Training, Football, Winter sport and Outdoor. We focus on additional specialty sports like Tennis, Badminton, Swimming and others based on the local needs.
Insurance Supplier

星贝保险经纪公司目前用户范围覆盖全国数百个一二三四线城市。星贝保险产品品类丰富,精选人寿险、健康险、意外险等多种性价比极高的保险产品,范围覆盖至成人、老人全年龄段。星贝还提供独家的“2v1定制”服务,为用户打造“专属定制,科学配比,性价比高”的家庭或个人保险配比方案;并有“健康守护计划”提供全科医生视频问诊服务,为中国家庭的健康管理提供了新模式。
Media Partner

Keep, a Sports Tech brand born in China, is dedicated to building a sports-life platform, via providing customized exercise session and instruction, rich sports content across multiple categories, emerging and trendy experience, vivid show- case sharing from authentic role models, inspiring community as well as information and tools regarding training, diet, nutrition, wear, gear and equipment etc. In this way, Keep connects and integrates with multiple sports scenarios and life aspects to enable people enjoy healthy lifestyle and the essential joy from sports per se. Nevertheless,「Freedom as Autonomy」as the brand’s spirit has been well recognized by millions of Keep users. Also, this powerful POV continuously inspires all the sports fan to stay self-discipline, refresh daily experience and explore the territory and possibilities of personal life through doing sports.
Wine Supplier

Shenzhen Qianhai Winefan Technology Development Co.,Ltd. focuses on selecting fine wines from all over the world for consumers. The vision is to become China's most trusted boutique wine operator.
The company started at the Innovation and Entrepreneurship Center of the Shenzhen Research Institute of the Hong Kong University of Science and Technology. It is one of the few companies in the wine industry to apply innovations in the field of Internet, AI and new retail to traditional wine marketing. At present, a number of solutions have been accumulated to significantly improve the efficiency of the industry and the efficiency of product operation, such as the application of artificial intelligence in the wine industry, the promotion of retail stores, and the application of big data operations in the selection process. At present, the company has a database of 500 boutiques and 3,000 wine merchants in the world, and has joined the country's leading new retail representative enterprises, such as Hema fresh, Jingdong Home, Tianhong Mall, 1919, Yihe Shopping, and a large number of small and medium-sized e-commerce platforms and communities. E-commerce platforms have a good relationship of cooperation.
On the one hand, through deep integration of the supply chain, the company has deep cooperation with many well-known overseas wineries and boutique wineries, such as Italy's largest wine cooperative, Italy's Cavero Winery, and Italian Botter Winery, Portugal's Russo The wine industry, Australia's five-star winery Dickinson, France's several intermediate-level villages, etc.; on the other hand, the company is deeply rooted in new retail channels, specializing in wine research in new retail, community marketing and other fields.
Water Supplier

Nestle Water is the leading bottled water company worldwide with a portfolio of 50+brands which present in 30+countries. The brand portfolio includes famous international & local brands like PERRIER, VITTEL, CONTREX, SAN PELLEGRINO, ACQUA PANNA, NESTLE AQUAREL, POLAND SPRING, NESTLE PURE LIFE etc..
Global Partners
Bloomberg
Headline Sponsor
Partnership Opportunities:
Square Mile Sport works with its partners to understand their objectives and develop campaigns which deliver a return. Our relay attracts a demographic which works on B2B and B2C levels where we can offer partners cut through to key financial markets and a hard to reach audience through other media channels. We are able to grow your audience rather than you renting them through advertising.
Please get in touch to discuss your objectives and see how we turn these into creative campaigns.
Adam Priestley
Global Partnerships Director
T: +44 (0)207 240 7700
E: adam.priestley@squaremilesport.com

Headline Sponsor

Strategic Partner

Asset Management Partner
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Company Details
Square Mile Sport LLP is registered in England and Wales No.OC335861.
Registered address 5th Floor, 110 High Holborn, London, WC2V 6JS
Goldjoy International Ltd is the official licenced partner of Square Mile Sport LLP in China.
The ICP Number is 粤ICP备18123106号.
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